Game: How to keep a creative team inspired under pressure with Zynga's Javi Digi
An effective ad creative is a performance lever and keeping the people who make it motivated is a business problem.
Latest Developments in Game
That was the argument from Javi Digiorgio, associate creative director at Zynga, in a session on creative resilience at Pocket Gamer Connects Barcelona.
Industry Impact
Digiorgio oversees creative strategy for live titles including Dragon City, Two Dots and Monster Legends, working "hand in hand with UA teams, product teams and different stakeholders".
What This Means for Businesses
His pitch for why any of this matters is: "creatives are multipliers." ...
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