Game: September’s Collabs Corner: Raiding John Cena in Clash of Clans, Among Us
Among the updates, announcements and marketing drives for mobile games, this bustling industry sees a never-ending flow of crossovers and collaborations.
Latest Developments in Game
Some partnerships see characters from one game IP enter another.
Industry Impact
Others see brands or logos show up in unexpected places.
What This Means for Businesses
And, there are some that take place outside of the game entirely, especially when a celebrity’s involved.
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